How Deviniti Automated 1,000+ Monthly Jira Marketplace Leads & Achieved 8% Reply Rate

One of the largest European Atlassian partners transforms disconnected trial users into qualified opportunities with RevPack's RevOps automation

Deviniti testimonial video
1,000+
Monthly Jira trials routing & outreach automated
8%
Reply rate achieved
80%
LinkedIn profile enrichment for webinar contacts
100,000
CRM objects deduplicated and enriched

See the Transformation Story

Executive Summary

Deviniti, a leading European Atlassian partner, faced a critical challenge: thousands of companies using their Jira Marketplace apps had no idea Deviniti was behind them. RevPack implemented an end-to-end RevOps solution that automated lead routing, enrichment, and outreach - transforming anonymous trials into qualified pipeline opportunities.

The Hidden Revenue Problem

Deviniti's marketplace success was creating invisible opportunities

⚠️

Invisible Brand

98% of Jira Marketplace app users didn't know Deviniti was behind their tools

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Data Cleanness

100,000+ CRM contacts with incomplete information

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Lost Opportunities

500-1,200 monthly trials with no automated follow-up

⚠️

Manual Overload

No scalable process to identify high-value accounts

Intelligent Revenue Operations at Scale

A comprehensive approach to transform trials into relationships

Automated Lead Routing & Enrichment

  • Custom Jira Marketplace to HubSpot integration via Make.com with routing, qualification, AI enrichment and automated campaign enrollment
  • AI-powered company identification and data validation
  • Real-time enrichment with HubSpot Breeze Intelligence

Strategic Outbound Excellence

  • Personalized campaigns based on app usage patterns
  • Multi-touch sequences with human-first messaging
  • Semi-automated filtering for high-value account targeting

Comprehensive Data Transformation

  • 100,000 CRM records enriched with company and contact data
  • 80% LinkedIn profile coverage for webinar attendees
  • Automated workflows for continuous data quality

From Trials to Pipeline

Measurable impact on revenue generation

✅

5-10 qualified meetings

Generated monthly from automated outreach

✅

Dozens of new opportunities

For Atlassian services upsell

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8% reply rate

4x industry average for cold outreach

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Strategic insights

From customer data enabling product development

"We're contacting over 100 selected, high-value potential clients every month thanks to this automation, and we're already seeing significant traction. The technical expertise and dedication of RevPack team has been instrumental in transforming our revenue operations."
Adrian Parafinowicz
Demand Generation Manager, Deviniti

Technologies Used

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